is a leading distributor of refined petroleum products in the Midwest through a variety of bulk fueling options, diesel and gasoline supply and distribution, and lubricant product lines.


Our success is based on our core values of promoting unwavering integrity, innovation and experience.


GEN Oil is constantly adapting to industry changes to improve processes and maintain a competitive edge for our customers.


GEN Oil has a depth of experience and a focus on exceptional customer service across all business channels.  We are a team of professionals with first-rate knowledge of client support and technology needs.


GEN Oil was formed in 2011 with the idea that fuel distribution should be more efficient, through ongoing technology enhancements and innovative leadership.

Keith Albertie operates as the President and Chief Executive Officer, and has more than 20 years of professional experience in the oil and gasoline industry. Over the course of his career, he has led technological enhancements in the industry, led the development and distribution of alternative fuels such as Biodiesel, and led the growth of a fuel distribution network from local, to regional, and semi national. His supplier and customer network expands throughout the region and covers commercial, industrial, and government entities.

Among numerous awards and industry recognition, the company leadership team was named Crain’s Detroit Business “Top 40 Under 40” in 2005, was the State of Michigan alternative fuel supplier of the year in 2005, and received the “Innovators and Leaders” recognition award from Lawrence Technological University recently.


GEN Oil can offer our customers the following brands: BP, Citgo, Marathon, Shell and Valero.